Why Now?
Today’s leaders are under relentless pressure — navigating growth, crisis, and transformation while carrying the weight of expectations. Burnout is no longer a personal issue; it’s a systemic leadership challenge with direct consequences for performance, decision-making, and culture.
Why Work with Jay Atara
What It Offers
The Coaching Experience
Outcomes You Can Expect
The Space Behind the Role — Present, Unfiltered, and Without Judgment
Senior leadership today comes with unprecedented demands. Executives are expected to be strategists, visionaries, and communicators — balancing growth, ESG, digital transformation, and social impact. At the same time, every decision is under scrutiny from boards, investors, employees, regulators, and the public. This constant visibility takes a toll not only on performance, but also on health, family, and personal wellbeing.
A Different Kind of Support
Jay Atara combines 30+ years of board-level leadership with ICF-accredited coaching expertise and lived experience of executive pressures. He offers a rare, confidential space where leaders can:
What You Can Expect
The Benefits
C-Suite 1:1 Coaching: Your Space to Lead with Clarity
Today’s CFO role has never been more demanding. Beyond the numbers, finance leaders are expected to steer organisations through uncertainty, lead new generations of talent, and balance ESG, digital innovation, resilience, and trust. It’s a responsibility that stretches even the most capable leaders—often at the expense of wellbeing, family, and personal clarity.
I know this world because I’ve lived it. After more than 30 years in senior finance leadership—guiding organisations through the 2008 crash, COVID-19, and over £1bn in financing—I experienced first-hand both the opportunity and the toll of being a CFO.
That’s why I created CFO 1:1 Coaching: a confidential space where finance leaders can pause, reflect, and regain clarity. As an Professional ICF coaching expertise and former CFO, I offer something unique—professional coaching expertise combined with lived experience of the role.
What I Offer
Why Work With Me
I bring a rare blend of executive experience and coaching insight. I’ve built high-performing cultures, aligned finance with strategy, and championed ESG and sustainability—always balancing performance with responsibility.
CFO 1:1 Coaching gives you the space behind the role—to lead with clarity, resilience, and renewed energy.